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AUDUBON ADVERTISING SPECIFICATIONS 2008

NON-BLEED ADS
(Build pages to trim size. Keep live matter .25” from trim.)

Ad Size Trim Size (Inches)
 
Width
x
Height
 
Page
7
x
10
  
Spread
15.375
x
10
  
 
BLEED ADS
(Build pages to trim size. Keep live matter .25” from trim. Ad image area should be no more than trim plus bleed)
Ad Size
Trim Size (Inches)
 
Bleed Size
 
Width
x
Height
  
Width
x
Height
Page
8.25
x

10.813

  
8.5
x
11.125
Spread
16.5
x
10.813
  
16.75
x
11.125

Live Material:

Book is perfect bound & trimmed 1/8" on top, bottom & outside edges. Keep live matter 3/8" from trim. Printing Process:Web Offset.

Materials to be furnished:

Digital material is preferred, in CMYK only; film is accepted but will be copy-dot scanned.

Material Labeling:

• Agency Name
•Contact Name
•Phone Number
•Ad Number/Name
•Vendor Contact
• Return Address
• List of Content

Note: Material will not be returned unless requested and unless production contact information is supplied

Media Format:

• 250/100 Mb Zip
•CD-ROM
•DVD
PROOFS:

• Supply hard copy proof matching digital file.
•Proofs must be provided at 100% size.
• Color bars required on all proofs
•Kodak SWOP standards
Audubon does not guarantee color unless
professional proofs meeting SWOP specifications
are supplied, such as Kodak Approvals, Epsons,
Canons, etc.
For updated industry (SWOP) standard of
press proof and color calibration information,
visit: www.SWOP.org

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PAGE/SPREAD SPECIFICATIONS:

NOTE: Specs for fractional ads are on pg 2

All digital files MUST be Macintosh platform: no PC-based files can be accepted

DATA FORMATS:
  • TIFF/IT (FP, CT, LW and HC)
    • Resolution:
      - Require LW files at 72 resolution (dpm)
      - Require CT files at 12 resolution (dpm)
    • Offset:
      -0,0 offset preferred
  • DCS2 (create with raster or screen bitmap data
    ie. Not just pages in Quark saved as DCS2
  • PDF/Acrobat 3.0/4.0/5.0 with transparencies flattened
DESKTOP FILE FORMATS: 
  • QuarkXPress 4.1, 5, 6
  • Adobe InDesign 2, CS
  • FreeHand 8, 10
  • Illustrator 9, 10, CS
  • PostScript (4/C composite)
DESKTOP ELEMENTS:
  • Images/Scans: TIFF or EPS
  • Logos/Artwork: EPS
    • Resolution:
      Continuous tone rastered images should be
      at 2x the linescreen or greater. (300 or
      greater is hi-res for 150 linescreen.)
  • Fonts:
    • Recommended: PostScript Type 1 or
      OpenType fonts only. Include all fonts
      (printer and screen fonts).
    • Not Accepted: True Type or Multiple
      Master fonts; no customized fonts created by
      editing software; no “city” fonts (ie, Geneva,
      Monaco, etc)
  • Bitmap files should be at 1000 DPI or higher
  • TIFF or EPS between 200 and 400 dpi
PROOFING REGULATIONS

Please Note: All files and proofs must be supplied in the proper format. Only certified proofing systems will guarantee color for any ad running in the magazine. Please check the SWOP.org website for the most current list available. Audubon will not guarantee an exact
duplication of the file received from the advertiser unless all of our criteria is met. This includes all file formats, storage devices and proofs.

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PRODUCTION CONTACT INFORMATION:

SPECIAL AD SECTIONS/
CATALOG SAMPLER/
INTERNET EMPORIUM:

Susan Loredo
Marketing Director
(212) 979-3101
sloredo@audubon.org

AD/INSERT MATERIALS:

Heidi DeVos
Production Director
(212) 979-3138
hdevos@audubon.org

READER SERVICE LISTINGS:

Linette Santiago
Sales Office Manager
(212) 979-3102
lsantiago@audubon.org

 

SHIPPING INSTRUCTIONS:
Send insertion orders, production contact
information & ad material to:
Heidi DeVos
Production Director
Audubon, 225 Varick St, 7th floor, New York, NY 10014.

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