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Consumers wield tremendous clout when it comes to moving the country toward environmental stewardship. Voting with their dollars, they can inspire retailers to stock environmentally sustainable products. And they don’t have to break the bank or compromise quality to do so. Something as simple as buying everyday household paper products from the Marcal® brand can be a powerful vehicle for change.
The Marcal® brand’s “Small Steps™” line of paper products gives customers an affordable way to join the growing consumer movement that is clamoring for greener products. That’s because the company has been using recycled paper in its towels, napkins and facial and bath tissue since 1950, earning it a “green” rating from the National Resources Defense Council.
If every American household replaced just one roll of paper towels, bath, facial or napkin with 100% recycled paper, it would help save 1 million trees for bird and other wildlife habitat.
Look for Marcal® Small Steps™ paper products at your local retailer, and ask the store manager if it’s not in stock. Working together, consumers can make a difference and help stop deforestation.
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The corporate responsibility profiles on these pages were written by Sea Change Media.
Sea Change Media makes connections advancing the shift to sustainability. Co-Directors Bill Baue and Francesca Rheannon produce/host Sea Change Radio, which is syndicated nationally and podcasts globally at www.cchange.net.
Sea Change produces sustainability-related content for Harvard’s Corporate Social Responsibility Initiative, Interfaith Center on Corporate Responsibility, CSRwire, and 3BL Media.
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